If you want to keep up on the latest in the world of finance there are many more options than going out each day and vigorously scouting the information and news yourself.The major search engines each offer their own finance pages, complete with business and personal finance news, advice and contacts. You can also set up RSS feeds that deliver keyword-specific finance news straight to your email address or feed reading device each day.Lets take a look at what one of the major search engines offers on its finance home page. Whats great about these search engine options is that, because they also offer a free profile and email service, you can set up your own personalized finance page and customize it so that the information delivered to your system each day is exactly what you want to see most.The four major tabs on the top of this finance home page are Investing, News and Opinion, Personal Finance and My Portfolios. The home page we first land one is the Weekend Edition of the sites finance section, and it includes articles about new markets for luxury homes, the best places to retire, special travel perks available to road warriors, major art auctions and galleries and the personal wealth they can bring, and a feature story about a prime and historic piece of Hollywood property that is up for sale.Each day this finance page will also show you the latest stock prices and the trends of the major markets. Personal finance news includes columns by experts that address subjects such as the ten highest priced U.S. housing markets, the ten best stocks to buy, and tips on taxes, bill paying and retirement planning.When you head to the investing tab from this finance home page you can delve more deeply into the various savings resources, such as stocks, bonds, utilities, commodities, real estate, and so forth, and the best ways to save for things like college education including the industries most likely to stand the financial test of time.From the pull down menus of the News and Opinion finance tab you can explore in more depth issues and topics such as small business help, investment ideas, and providers such as angel firms and venture capitalists.The personal finance tab is full of advice on career and workplace issues, banking and investing options, family and home life issues such as work/ life balance and trailing spouse problems, the various training and education resources and costs, buying and making money in real estate and so forth.When you head from the finance home page to the last tab, my portfolio, you get the opportunity to make this handy search engine feature your very own. You can indicate which stocks youd like to be daily displayed from your finance home page, which finance blogs youd like to read each day or week, and which keyword searches youd like the finance algorithms of the search engine to seek out for you. You can search on your own, download the spreadsheet of today’s stock info or link to your favorite financial news items.
Sound Advertising
Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It’s no secret that a good sales headline makes all the difference in advertising and it’s no different when talking about great audio advertising. Professional voice talent and recognized studio engineers come together to create top quality audio advertising spots.Interactive audio advertising is generating enormous interest within the advertising community.WebsitesAt the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users.Most Audio networks “crawl” websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. For example, your audio ads are placed on websites that users can relate too, such as sports drink ads, sportswear and sports gear on a NFL information websites.AdvertisersAudio advertisements have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. Currently this new online audio advertising provides advertisers with a new procedure to promote.Not just for major advertisers, but small niche advertisers like local business can use audio ads for local and regional advertising too. Ads for audio content, such as pod casts or Internet radio stations, often use a “reservation” model, where advertisers reserve spots in audio streams for confirmed fees.It’s possible that this reservation model may not maximize revenue for audio publishers because many advertisers don’t have the wherewithal to negotiate agreements for ad spots and don’t compete for them.However, imagine an Ad Network where advertisers and publishers can interact, and pay-per-action type advertising becomes a possibility. A publisher would set upon criteria for advertisers to match, and the system would determine which ads to play based upon relevancy and price. Now, forward-thinking advertisers are recognizing that if it works on radio, it can work on streaming audio.AdvertisementsMany advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.In an effort to improve messaging, and gain audience attention, advertisers create branding moments that will resonate with target markets, and motivate audiences to purchase the advertised product or service, advertisers copy test their advertisements before releasing them to the public.These short advertisements, allow the spoken words or most recognizable sounds to be presented to a visitor browsing the Internet. Another major advantage of radio advertising is that it is inexpensive to place and to produce, allowing small business owners to place advertisements on more than one station in a given market.Changing MarketsHowever a relatively new company has recently been written about in the Wall Street Journal. This is a company that provides five second ‘radio station’ style advertisements played automatically to people browsing the Web when they visit a participating website. The advertisements are played immediately to the listener based on their geographical location… not on the location of the website being viewed.In a sense the network is just like a radio station. A radio station broadcasts commercials through the speakers of a radio to people in their local area. This company broadcasts commercials to people in any local area (or nationwide or worldwide) through computer speakers.For example, as a real estate agent, you could broadcast your message to 500 people per day in the North Palm Beach, FL area at a certain time on certain days. Or a restaurant owner from The City of London, England could advertise today’s lunch time menu to people that live in The City, between 10 o’clock and midday.The company has grown enough to gain the attention of candidates running for President of the United States (among many other political campaigns), and political ads are scheduled run on participating websites across the Internet.These short advertisements, known as “Adlets”, are now available to listeners over 30 million times a day on websites large and small, worldwide. Participating websites are scattered across the Internet giving advertisers a wide range of demographic exposure. When any Internet visitor hits one of their participating ad sponsored websites, the audio commercial starts playing instantly.However there is a big difference from radio…
The Advertiser can target…
The Advertiser can choose the time and frequency that your ads play…
The advertisement is played as soon as the visitor lands on the web site page, so the Advertiser has the undivided attention of the listener.
One of the best things about Internet audio advertising is that it doesn’t take up any of your website real estate.With the massive reach established by their network of tens of millions of Website pages, online audio advertising is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population.Whether you like it, or not, online audio advertising is here to stay.
Home Improvement Planning and Tips
Every house starts to wear a worn out look after some time and needs to be taken care of. The interior gets tiring and people would enjoy a fresh look. Renovation would make the house look good and the residents would feel recharged. Home improvement projects need not cost much. It can be done within a short time and by spending little money. List out all the areas which need attention usually the bath and the kitchen are the most worn out sections of any house by improving their look, big part of the home improvement project is completed.Kitchen can be improved by repainting the cabinets and changing the handles and knobs if no remodeling is planned. As far as bathroom goes the mirrors and the glass in the bathroom become foggy and dull which can be cleaned to regain the sparkle by spraying a combination of vinegar and rubbing alcohol. The faucets and the sink in the bathroom may be changed or cleaned thoroughly. Finally, the toilet basin has to be cleaned with suitable solvents to give it a new look. There are many products available for the purpose. Sometimes ingredients available in the kitchen can do the job very well. Some white vinegar can do the magic.Home improvement projects can be daunting but with a few tips it can turn into a pleasurable experience. It is always to decide on a few points before jumping into any project. What and where is the improvement required to make the living space comfortable. Next, the issue of the budget arises as one can end up spending lot more than what is necessary and beyond the capability. The resultant look should be pre-determined so that one is not swayed away from the original plan.The steps that have to be followed for improved house are:Repairs which were long pending. Consider starting from the roof down to the basement. Check all the plumbing and electrical lines and the appliances. Insulation of the attic. Leave nothing unattended.
Once all the repair work is complete, consider remodeling of sections which are absolutely necessary. Remodeling of the kitchen or the bath room can be done to give the house a new look. The new look would enhance the value of the house. Remodeling has to add extra space or optimal utilization of space or glamorize the house.
Making additions to the house depending on the requirement of the family can be done as a home improvement project. One can add a deck or a storage shed in the yard. Any addition to the existing structure has to be done after a lot of consideration as it may devalue the house.
Home improvement project can be taken up to make the house energy efficient. Proper insulation of the house can help in reducing the energy bill. It is a long term investment with good returns. It keeps the house warm at the same time cuts down the bill of the electricity.Home improvement is done for the happiness of the family and to retain the value of the house.